IT Ops Modern Malware
Demand Generation Campaign
Region
MEXICO
Language
Spanish, Portuguese, English
Region (LATAM)
Argentina, Brazil, Mexico
Language
Spanish & Portuguese
This demand generation campaign provides a proactive approach to setting qualified appointments with the offer of a Nintendo® Wii at the conclusion of the meeting.

This campaign is designed to better educate end customers about Blue Coat’s leading web security solutions in 40 minutes. The next generation of security risks highlight next-generation messaging: social networking threats, advanced persistent threats (APTs) and mobile user threats.
Goals
  • Sales increase of 20%
  • Appointment setting with potential customers - 80%
  • Sales increase of 20%
  • Appointment setting with potential customers - 80%
Actions
Database construction through a telemarketing process based on the TOP 500 companies from: Peru, Chile, Colombia, Argentina, Brazil and Mexico.

Campaign image source file and content adjustment into Spanish & Portuguese.

Integrated campaign launch to target database. Online campaign blasted by Blue Coat and printed campaign delivered.

Confirm the reception of integrated campaign through telemarketing, follow-up with Meeting Maker calls to schedule sale visits.

Nintendo Wii - call to action fulfillment after meeting completion.
Results