Citrix BYOD
Demand Generation Campaign
Region
AMERICAS
Language
English, Spanish and Portuguese
Region
AMERICAS
Language
English, Spanish and Portuguese
Demand generation strategy designed to introduce the “Bring Your Own Device” business solution to IT decision makers within top rated organizations.

Citrix was looking to position a business solution across the region with a direct touch strategy to generate face-to-face meetings with key decision makers. We developed the digital and direct marketing communications to reach C level executives offering a tangible gift to demo the solution. The strategy followed a two part gifting deliverable to generate an opportunity to connect the sales representative with the decision maker.
Goals
  • Introduce a new and innovative business solution for mobile working
  • Create a direct marketing piece to generate interest in learning more about Citrix and its solutions
  • Reach out to C level executives and generate face-to-face meetings
  • Prospect new business opportunities and create pipeline
  • Introduce a new and innovative business solution for mobile working
  • Create a direct marketing piece to generate interest in learning more about Citrix and its solutions
  • Reach out to C level executives and generate face-to-face meetings
  • Prospect new business opportunities and create pipeline
Actions
Create a disruptive marketing campaign to capture the attention of our target audience through different techniques and generate sales meetings, prospect opportunities and build pipeline.
Results