Copa Citrix
Demand Generation Campaign
Region
LATAM, over 20 countries
Language
Spanish & Portuguese
Region
LATAM, over 20 countries
Language
Spanish & Portuguese
Strategic promotion launched to motivate and recognize the individual performance of Citrix business partners’ sales representatives for their accomplishments in closing specific sales.

Launched through a fully automated platform, the campaign strives to support the business development and market growth of Citrix and its partners, conducted with minimal administrative effort and avoiding productivity loss.
Goals
  • Drive promo registration
  • Motivate sales efforts
  • Increase sales
  • Reward sales performance
Actions

Development of online automated promotion platform.
Theme and image creation.
Communication strategy to drive participation.
Customer support with trainings and demos.
Prize approval, management with door-to-door fulfillment.
Grand prize logistics and execution.
Results