Escape to an Adventure
Demand Generation Campaign
Region
CACEPR, COLOMBIA
Language
Spanish , English
Region
CACEPR, COLOMBIA
Language
Spanish , English
Optime developed a themed promotion for HP Inc in order to promote the sales of one of their highest priced products. Sales Reps were engaged through a gamified treasure map experience where they could uncover hidden prizes along the way through the sale of different products.
Goals
  • Incentivize the sale of high end products through a theme based promotion
  • Double the sales of participating products from the previous quarter
  • Engage Sales Reps to complete tasks by progressing through different levels
  • Award 1 grand prize for achieving sales objectives
  • Incentivize the sale of high end products through a theme based promotion
  • Double the sales of participating products from the previous quarter
  • Engage Sales Reps to complete tasks by progressing through different levels
  • Award 1 grand prize for achieving sales objectives
Actions
Sales behavior analysis of products, categories, and regions to estimate forecast and set goals.
Mapping and aligning the progress of sales reps with incentives and sales goals.
Incentive plan for every sale of the individual products.
Selection of tangible rewards that matched with the theme of the promotion.
HTML Communications sent to all partners and distributors.
Printed Materials with Jungle themed and gamified elements.
Interactive Banner on the platform and custom webinar development.
Results