HP Pagewide
Demand Generation Campaign
Region
MEXICO
Language
Spanish
Region
MEXICO
Language
Spanish
Demand generation campaign launch for HP PageWide technology, from the Officejet Pro X series.

Hewlett Packard in Mexico launched the new HP PageWide technology that delivers twice the printing speed with professional quality. The secret behind the record-breaking speed and quality of the Officejet Pro X series is the HP PageWide technology: a static print bar that spans the page width and prints entire documents in a single pass.
Goals
  • Rate and prioritize potential clients.
  • Develop a consistent group of potential clients who are interested in this solution.
  • Measure and optimize results throughout the campaign.
Actions

Create and provide a dynamic demand generation campaign through video solution tools.
Results