Ricoh Services for Higher Education
Demand Generation Campaign
Region
LATAM
Language
Spanish and Portuguese
Region
LATAM
Language
Spanish and Portuguese
In order to position Ricoh as one of the most important, valuable, and requested solutions in the market, Optime developed a responsive digital campaign that engaged key decision makers. A strategy was created to effectively generate leads for the Ricoh sales teams in order to gain new business opportunities, build pipeline, and increase revenue.

Optime helped Ricoh align the sales and marketing efforts and guide the sales team in prioritizing their follow-up plan and accelerate movement through the sales pipeline.
Goals
  • Find the ideal decision makers at top institutions and engage their interest
  • Schedule sales meetings with qualified decision makers
  • Evaluate and prioritize contacts by highest interactions, email visualizations, and behaviors
  • Continuously follow up with relevant content and tailored communications strategy to maintain an engaged audience
  • Find the ideal decision makers at top institutions and engage their interest
  • Schedule sales meetings with qualified decision makers
  • Evaluate and prioritize contacts by highest interactions, email visualizations, and behaviors
  • Continuously follow up with relevant content and tailored communications strategy to maintain an engaged audience
Actions
Development of responsive microsite focused on the clear presentation of Ricoh’s Higher Education portfolio.
Content development of messages to generate participation, awareness and engagement with the campaign.
Set up and delivery of multilevel drip campaign and database management.
Discovery, storyboard development, and production of a 3 minute high value proposition video.
Implementation of Business Intelligence tactics and performance dashboards to demonstrate campaign success.
Results